Jeff Perrin, President & CEO

Jeff Perrin, President & CEO

Jeff Perrin is the founder and President of Hot Rows Inc., a sought-after Toronto-based production agency that specializes in television, in-studio productions, event management, and business and product development. Perrin has been integral to the success of numerous live events, award shows and branded entertainment, including the Canadian Country Music Awards , CBC's Over The Rainbow  and The Scotiabank Giller Prize.

Prior to launching Hot Rows, Inc., Perrin was the Manager of Live Audiences at CBC, Canada's modern public broadcaster. There, he led the Studio Audience department responsible for a variety of national top-rated television programs, including Hockey Night in Canada, Steven and Chris, and George Stroumboulopoulos Tonight .


Audience & Event Sizzle Reel


Jeff Perrin on The Morning Show